WHAT INFORMATION DO WE COLLECT?
We may collect the following categories of personal data about you:
- Your basic information, that is e.g. your name, address, email address, telephone number, age, other demographics and preferences.
- Information about your interaction with us, e.g. what products you buy online or in store, payment information, returns, consumer service contacts, survey information, participation in contests or event etc.
- Information about you obtained from social networks etc., e.g. comments or behavior, that we cooperate with.
- Information about your digital activities, such as browsing history, newsletter activity and physical presence, through cookies, pixel tags and similar technologies such as beacons and WiFi access points, including IP-addresses and MAC-addresses.
We may share personal data about you with each other. Further, information about you obtained via different technologies and/or from different sources can be combined.
HOW DO WE USE YOUR PERSONAL INFORMATION?
The information about you may be used for the following purposes:
The processing of your personal data will in some cases be necessary to conclude or perform a contract with you. The processing may also be necessary to comply with a request from you, e.g. to send you newsletters. The processing may also be necessary in order for us to provide you with information that is tailored to your interests, and to make us wiser about the consum-ers etc. that we interact with.
- Processing of orders and returns
- Providing you with benefits
- Providing newsletters, other communications and services requested by you
- Consumer analysis and segmentation
- Marketing of goods and services
- Tailoring the content of newsletters, other communications and other media, e.g. web-sites and apps
In certain situations, it is a requirement that you disclose your personal information to us, e.g. your address and payment information if you buy something online, otherwise we would not be able to send you the products.